5 Ways to Create Super-Effective Emails with Buyer Personas

If you’ve done the essential exercise of developing buyer personas for your customers, don’t make the mistake of shoving them in your desk drawer and expecting them to magically work for you. Personas are essential to creating personalized email campaigns that convert – in fact, one study by MarketingSherpa showed a 7% conversion rate for a persona-based campaign.

Now is not the time to rest on your laurels, insert the “first name” field and consider it personalized. You have to actively apply your personas to create more personal, engaging emails.

So how do you exercise what you learned from your personas in email marketing? Let’s dive into five actionable ways you can apply personas to your email marketing and score more engagement in the inbox.

#1: Nail Your Email Marketing Strategy

#2: Slice and Dice Your Email List

#3: Write Better Copy. Get More Opens and Clicks.

#4: Entice Them with an Irresistible Offer and Clickable Call to Action

#5: Follow Through With a Relevant Landing Page

If their call to action – “Get Started” – merely sent users to their homepage, they would likely be instantly distracted from the task at hand and never convert. Instead, the call to action links right to the user’s advertising dashboard, where they can instantly follow-through on the CTA and start an InMail campaign. Once you grab your persona’s attention in the inbox, a targeted landing page is the best way to ensure that they follow-through all the way to conversion.

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